With the competition between Harley Davidson and Indian Motorcycles, there is Moto Guzzi with their 2013 California 1400. Moto Guzzi is looking to overtake the lead in motorcycle sales this year. Their new strategy is to show the design of the motorcycle instead of specs. Moto Guzzi is aiming to touch your heart and not the mind of mechanic. This commercial targets people perfectly with what they want to see instead of hearing about the specs. Take a look for yourself and see what you think.